화장품 온라인쇼핑 4개월째 마이너스 성장
23개 온라인쇼핑 품목 중 화장품이 감소액 기준 4개월째 꼴찌를 이어갔다. 통계청 조사에 따르면 10월 화장품 온라인쇼핑 거래액은 9,720억 원으로 전년 대비 5.8% 감소했다. 다만 모바일쇼핑 거래액은 전년 대비 23.9% 증가했다. 모바일 거래 비중은 56.3%였다. 이로써 3년째 화장품 온라인쇼핑은 정체 상태다.
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Negative growth in online cosmetics shopping for 4 months in a row
Among 23 online shopping items, cosmetics continued to be last for the fourth consecutive month in terms of decrease. According to a survey by the National Statistical Office, the amount of online shopping for cosmetics in October was 972 billion won, down 5.8% from the previous year. However, the mobile shopping transaction amount increased by 23.9% compared to the previous year. The proportion of mobile transactions was 56.3%. As a result, online shopping for cosmetics has been stagnant for three years.