포켓몬빵 찾는 3040.
90년대 출시돼 수집 열풍을 불러일으킨 포켓몬스터 빵이 재출시되면서 밀레니얼 세대 사이에서 인기를 얻고 있다. 이처럼 제과업체들이 소비자 요구를 반영해 단종시켰던 제품을 재출시하는 사례가 늘고 있다. 30~40대 소비자들의 향수를 자극해 매출을 올리려는 의도로 풀이된다.
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30s 40s looking for Pokemon bread.
Pokémon Bread, which was released in the 1990s and sparked a collecting craze, is gaining popularity among millennials as it is re-released. As such, there is an increasing number of cases in which confectionery companies are re-launching discontinued products in response to consumer demand. It is interpreted as an intention to increase sales by stimulating the nostalgia of consumers in their 30s and 40s.