지상파 규제 완화해줬더니... KBS·MBC 중간광고 매출 28% 올라.
코바코의 보고서에 따르면 하반기 코바코의 지상파 중간광고 판매액은 833억 원으로, 상반기 PCM 판매액 650억 원에 비해 28.2% 증가했다. 방통위는 지난 하반기부터 KBS·MBC·SBS 등 지상파의 중간광고를 공식 허용했다. 기존에 유사 중간광고인 PCM은 중간광고로 통합됐다.
After the terrestrial TV regulations were relaxed, KBS and MBC's interim advertisement sales increased by 28%.
According to Kobaco's report, Kobaco's terrestrial advertisement sales in the second half of the year amounted to 83.3 billion won, a 28.2% increase from PCM sales of 65 billion won in the first half. Since the second half of last year, the Korea Communications Commission has officially allowed interim advertisements for terrestrial broadcasters such as KBS, MBC, and SBS. Previously, PCM, a similar interim advertisement, was integrated into an interim advertisement.