공정위, SNS 뒷광고 제재 4건뿐 / The Korea Fair Trade Commission has only four sanctions against false advertising on social media

 

공정위, SNS 뒷광고 제재 4건뿐.

협찬이나 광고용 콘텐츠라는 점을 숨긴 ‘SNS 뒷광고’와 이용후기 조작 등 소비자를 속이는 마케팅에 대한 공정거래위원회의 제재 실적이 미미한 것으로 나타났다. 공정위는 불공정 마케팅을 엄단하겠다는 의지를 밝힌 이후에도 실효성 없는 대응에 그치고 있다.

The Korea Fair Trade Commission has only four sanctions against false advertising on social media.

It was found that the Fair Trade Commission's performance in sanctions against marketing that deceives consumers, such as 'SNS behind-the-scenes advertising' that hides the fact that it is sponsored or advertising content, and manipulation of user reviews, is insignificant. Even after the Fair Trade Commission announced its will to crack down on unfair marketing, it is only responding ineffectively.