China’s AliExpress, Temu sign rare pact in Korea to ensure product safety


Chinese e-commerce giants AliExpress and Temu have signed a groundbreaking product safety agreement with Korea's Fair Trade Commission, aiming to protect Korean consumers from potentially harmful products sold through their platforms. This marks the first time an overseas online platform operator in Korea has entered into such an agreement, with Temu's participation being particularly notable as it represents the company's first such agreement with a foreign country. The signing ceremony, attended by AliExpress Korea's CEO Ray Zhang and Qin Sun, head of Temu's Korean branch, took place at the Consumers Union of Korea's headquarters in Seoul, with FTC Chair Han Ki-jeong emphasizing the global importance of prioritizing consumer safety for sustainable business management. Under the voluntary agreement, AliExpress and Temu will proactively block the distribution and sale of hazardous products based on self-monitoring and information provided by the Korean government, including data from consumer product recalls and safety inspections. The FTC plans to conduct rigorous examinations of relevant ministries and consumer organizations to ensure the effective implementation of these measures. This move aligns with similar efforts in the EU and Australia to block hazardous products distributed through online platforms, and comes as overseas online platforms like AliExpress and Temu are increasingly gaining traction in the Korean market, with consumer spending on overseas direct purchases reaching 6.8 trillion won in 2023.


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