In South Korea, there has been a significant increase in the number of self-employed individuals over the past three decades, largely due to layoffs and limited employment opportunities. The trend has been further exacerbated by a rise in involuntary early retirements, the expansion of the digital gig economy, and the impact of the COVID-19 pandemic. However, experts caution that the self-employment market is becoming oversaturated, with the growth rate of operating profits failing to keep pace with the nation's GDP growth rate. Amid this landscape, The Woorishop, an e-commerce platform solution provider, has gained popularity among office workers and retirees seeking vocational sustainability. The platform offers a unique approach, with up to 90 percent of sales revenues being returned to consumers as cash rewards. Additionally, The Woorishop provides free design options for personalized shopping malls and does not impose any startup costs for its services, including design management solutions, seller platform licenses, hosting, and maintenance. CEO Jeon Ho-geun emphasizes the importance of effective promotion for online shopping malls, positioning The Woorishop as an innovative business platform that prioritizes satisfaction for both buyers and sellers.