Is NewJeans headed for a long 'break'?


Hybe CEO Park Ji-won has reportedly promised the parents of the K-pop girl band NewJeans a year and a half break after their upcoming Tokyo Dome concerts in Japan. This announcement has raised concerns among music critics, who believe that such a long hiatus could have a detrimental impact on the group's career. The parents of NewJeans members met with Park on April 25, the same day Ador CEO Min Hee-jin held a press conference to address alleged management rights issues. Park mentioned plans to bring on a Grammy-winning music producer to work with NewJeans, a process that could take up to one year and six months just for casting. However, critics view this as a risky move that could potentially compromise the group's unique musical style, which has garnered a strong fan base. The decision to grant NewJeans a lengthy break has sparked skepticism among music critics, who argue that it goes against the current trend in the K-pop industry where groups are expected to maintain a consistent presence and engagement with their fans. Additionally, there are concerns that the involvement of a new music producer could dilute the group's distinctive musical identity, which has been shaped by collaborations with local indie musicians. Critics also question the motives behind Park's announcement, with some speculating that it may be linked to internal power struggles within the music label. Despite Hybe's reassurances that the break is intended to support and care for the group, there is widespread skepticism about the potential impact of these decisions on NewJeans' future.


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