HD Hyundai Oil Bank has intensified its focus on the premium gasoline market by introducing a revamped brand design and slogan for its flagship high-end gasoline product, Kazen. The updated design, launched in May, aims to enhance readability and create a powerful, dynamic impression, and will be implemented across all HD Hyundai Oil Bank gas stations nationwide. Kazen offers an octane rating of over 100, surpassing legal standards, making it essential for preventing engine knocking and optimizing performance in high-powered luxury vehicles. The name "Kazen" is a combination of "Kaiser," meaning emperor, and "Zenith," representing the peak or best. Since 2019, HD Hyundai Oil Bank has exclusively provided Kazen to the Super Race Championship, Korea's largest motorsports event, and recently entered into a sponsorship agreement with Team HMC, an amateur racing team participating in the Hyundai N Festival. The company's official stated, "We're ramping up our advertising and sponsorships at top motorsports events to spotlight our premium gasoline and connect with automotive enthusiasts." Following its rebranding in 2020, Kazen has experienced a fivefold increase in sales and is now available at 370 gas stations nationwide. Additionally, the company has expanded its premium lineup to include Ultra Kazen, an ultra-high-grade gasoline, and Ultra Diesel, a diesel product enhanced with advanced additives for improved engine performance.