'NewJeans is the biggest victim in Hybe-Ador feud,' music critic


NewJeans, the popular K-pop girl group under Hybe's music subsidiary Ador, has become the primary casualty in the ongoing conflict between Hybe and Ador CEO Min Hee-jin. The feud was initiated by Min's alleged breach of trust, with the dispute centering on her claims that another Hybe subsidiary's new girl group, Illit, had plagiarized NewJeans' style and concept. Hybe refuted these allegations and accused Min of attempting to seize control of Ador, while also claiming that she had requested termination rights for NewJeans' exclusive contract in a previous meeting with Hybe's CEO. As the conflict escalates, NewJeans is suffering the most, with the group experiencing stress and potential long-term negative impacts on their career. The ongoing dispute is particularly damaging for NewJeans, who are currently promoting their new EP "How Sweet" and have a comeback date scheduled for Friday. The group's future remains uncertain, with Hybe CEO Park expressing support for them but also indicating a potential extended hiatus and a change in musical direction if Min's influence is removed. The situation has raised concerns about the group losing its unique identity and musical style that fans have come to love. As the conflict continues, the fate of NewJeans hangs in the balance, with the stress and uncertainty likely to persist even after the resolution of Min's position at the extraordinary shareholders' meeting on May 31.


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