NewJeans to appear on reality show amid ‘Hybe-Ador’ dispute


The popular girl group NewJeans from Ador is set to make their debut on a TV reality show amidst the ongoing conflict between their music label CEO Min Hee-jin and the parent company Hybe. Despite the absence of member Hyein due to a foot injury, the group recently finished filming an episode for the reality-variety show "2 Days & 1 Night," which is scheduled to air in mid-June. In addition to this, NewJeans is also set to appear on the YouTube show "Halmyungsoo," with their first appearance on the show in January 2023 having garnered 4.3 million views. These appearances are part of the group's promotional activities leading up to the release of their new mini album "How Sweet" on May 24, as well as their upcoming Japanese debut in June with the EP "Supernatural" and a fan meeting at Tokyo Dome. Despite the ongoing dispute between Min and Hybe, industry experts believe that it is unlikely to affect NewJeans' promotional activities. Music critic Kim Do-heon emphasized that the group's musical activities and the conflict between their label and the parent company should be viewed separately, as the group is continuing to pursue their album promotions according to schedule, as outlined in their contract with the company.


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