CJ CheilJedang has introduced a fresh brand image for Bibigo, its Korean food brand, with a focus on reaching out to international consumers. The company revealed that the new brand identity is designed to reflect a Korean dining table, representing the bond between people through the act of sharing food. The food giant, CJ CheilJedang, has unveiled a new brand identity for its Korean food brand, Bibigo, with the goal of appealing to a global audience. The updated brand image is inspired by a Korean dining table and signifies the connection between individuals through the act of sharing meals.