Samyang Roundsquare's stock soared on Monday, driven by investor optimism about the increasing popularity of its spicy ramyeon brand, the Buldak series, particularly in the US market. The stock reached a record high of 353,000 won ($258) before closing at 329,000 won, reflecting a remarkable increase of over 70 percent in the past three months. The company's positive momentum started in August 2023 following record exports of its Buldak products in the second quarter, and was further boosted by plans to construct a new ramyeon plant in the US. In 2021, Samyang established its US subsidiary, Samyang America, to diversify its export destinations beyond Asia. The company's sales in the US grew from $48 million in 2022 to $122 million in 2023, indicating the market's increasing significance. Notably, Samyang has expanded its presence in the US by introducing Buldak products to major retailers such as Costco, Walmart, and Albertsons, in addition to developing milder variations of its spicy noodle products tailored to local preferences. Furthermore, the company's global exposure was enhanced by sponsoring a concert by the Korean idol group BTS in Los Angeles and leveraging BTS member Jimin's social media endorsements of Buldak products. Overall, Samyang's overseas exports nearly doubled from 488.5 billion won in 2021 to 809.3 billion won in 2023, constituting nearly 70 percent of its total sales. With a new ramyeon plant set to begin production in the first half of 2025, Samyang aims to further expand its production capacity and global reach.