The Woorishop, a Korean e-commerce platform, distinguishes itself in the highly competitive sector by offering a cashback incentive to retain customers. The platform provides a package that gives consumers high-percentage cash paybacks, allowing them to enjoy significant discounts while helping sellers increase their sales. CEO Jeon Ho-geun emphasized the platform's mutual benefit for both buyers and sellers, highlighting its potential for success for new entrepreneurs. Established in 2014, The Woorishop specializes in the technological aspects of the retail industry and has been recognized as a venture company with an innovative growth business model. The company's online shopping mall solutions, which offer high-percentage cashback to customers, have been patented by the government. The Woorishop aims to attract over 20 million clients by enhancing its solution, which offers 90 percent of sales profits to consumers as cashback. Looking ahead, the company plans to develop a system that integrates online shopping malls, physical stores, fintech, O2O businesses, and platform network businesses, ultimately targeting 180 trillion won in annual sales across more than 200 countries. The Woorishop's CEO highlighted the potential of their global platform network businesses as an alternative partner to other global e-commerce companies and expressed the company's commitment to transforming the e-commerce landscape by providing individual entrepreneurs with the necessary tools for success. Jeon encouraged entrepreneurs to take proactive and assertive steps to realize their business goals, emphasizing the potential for achieving a 1 billion won annual income with The Woorishop.