K-pop boy group Zerobaseone has partnered with IPX, a digital IP platform company previously known as Line Friends, to launch a pop-up store at the Line Friends store in Gangnam, southern Seoul. The pop-up store, in celebration of the group's third EP "You Had Me at Hello," will be open until June 9 and features a variety of merchandise featuring the group's official cartoon characters, "Zeroni." Additionally, the store includes a photo zone designed to resemble the bus stop featured on the cover of the group's latest EP. Zerobaseone has also collaborated with around 700 Life4cuts stores worldwide, offering nine different picture frames featuring each of the nine members and three group frames until July 1. The group's third EP, released on May 13, achieved impressive sales, with over 1 million copies sold on the day of its release, marking a significant milestone in K-pop history. Zerobaseone, a rookie band that debuted in July last year through the audition program "Boys Planet," has achieved remarkable success with their first and second EPs each selling over 2 million units to date. The collaboration with IPX and the launch of the pop-up store serve as a testament to the group's growing popularity and influence within the K-pop industry, drawing attention from fans both in South Korea and around the world.