The youngest member of BTS, Jungkook, is set to release a new digital single called "Never Let Go" on June 7, as part of the group's annual celebration with fans, known as 2024 Festa. The song is a tribute to the unwavering support of the official BTS fandom, Army, and emphasizes the theme of sticking together. In addition, Jin, the eldest member, will be holding a fan meeting in Seoul on June 12, just after his discharge from military service, and has plans to release a new solo album. The return of these BTS members is seen as a potential turning point in boosting public support for the parent company, Hybe, which has been embroiled in a dispute with its sublabel Ador. Music critic Lim Hee-yun believes that the comeback of BTS could help shift public sentiment in favor of Hybe and strengthen its position amidst the ongoing conflict. The comeback of BTS members, Jungkook's upcoming single, and Jin's fan meeting following his military discharge are anticipated to provide significant support to Hybe amid its dispute with Ador. The release of "Never Let Go" and Jin's solo album, along with the return of the BTS members from military service, are expected to positively influence public sentiment in favor of Hybe. Music critic Lim Hee-yun views the return of BTS as a potential turning point and a strategic move to reinforce Hybe's control over its music subsidiaries amidst the ongoing conflict with Ador. This comeback is seen as a calculated and strategic move by Hybe to leverage the influence and popularity of BTS in its favor.