After the global success of K-pop in recent years, music industry leaders have been seeking ways to sustain the momentum. They have recognized that localization, involving the adaptation of K-pop's talent discovery and training methods to different international markets, is a crucial strategy. This approach was initially introduced by SM Entertainment founder Lee Soo-man in 2016 with the creation of NCT, a large boy band with a global vision. However, the group's success has been primarily centered in Korea, partly due to geopolitical challenges and timing issues. Despite mixed results from previous attempts to break into the K-pop scene, major players like JYP Entertainment, Hybe, and SM Entertainment remain committed to localizing K-pop. They are now collaborating with Western entertainment companies to implement the K-pop training and development system in the US and other Western markets. For example, Hybe is set to debut Katseye, a global K-pop girl group with one Korean member, in the US in partnership with Geffen Records, while SM Entertainment plans to introduce an all-British K-pop boy band in collaboration with a British producer later this year. Critics have raised doubts about the success of localized K-pop groups, particularly in the West, arguing that the distinctiveness of Korean K-pop artists is a key factor in their appeal to Western audiences. However, Hybe is confident that Katseye, trained by esteemed Korean producers and promoted by Geffen Records in the US, will distinguish itself from other global K-pop groups and achieve success.