The Olive Young Myeongdong Town branch in Seoul offers a unique K-beauty docent program that aims to attract and cater to foreign customers. The program provides an hour-long tour for participants from various countries to experience curated K-beauty content and learn about the store's product organization. The branch, which attracts around 5,000 visitors daily, has introduced features such as a portable translator device and English product descriptions to enhance the shopping experience for international customers. The program has garnered positive feedback, with plans to make it a regular event based on its success. Foreign participants, including a university student from Spain and an influencer from Thailand, expressed their interest in learning about the store's product selection and gaining insights into K-beauty trends. Olive Young's strategic efforts to connect small and medium-sized K-beauty brands with foreign customers have contributed to a significant increase in sales, particularly from international customers, during recent promotional events. Olive Young's initiative to engage with foreign customers through its K-beauty docent program has proven successful, with plans to continue and expand the program in the future. The program provides an opportunity for international visitors to explore the latest beauty trends and eco-friendly products while also contributing to the retailer's sales growth, particularly from foreign customers. With its focus on providing a seamless shopping experience and showcasing a diverse range of K-beauty products, Olive Young is poised to further strengthen its position as a leading beauty retailer for both local and international customers.