The K-pop industry has embraced the use of artificial intelligence in creating music videos and songs for artists, marking a significant shift in line with technological advancements. For example, Seventeen, a globally recognized K-pop boy group, recently unveiled the music video for their latest track, "Maestro," featuring a scene generated by AI. This innovative approach prompts viewers to ponder the identity of the true maestro in a world where AI can create virtually anything. Woozi, a member of Seventeen, shared that the group has been experimenting with AI in music production, aiming to evolve alongside technology and understand the implications of AI-generated music on their artistic identity. Similarly, Aespa, a K-pop girl group, incorporated AI in the music video for their new song, "Supernova," sparking contemplation about the capabilities of AI in replicating human emotions and expressions. Furthermore, singer Lee Hyun re-debuted as Midnatt, an AI-generated alter ego, releasing the single "Masquerade" with vocals created using AI technology. Experts believe that AI's evolving capabilities could revolutionize the K-pop market, enabling the near-perfect production of AI-adapted albums and significantly impacting the music industry in the future. This convergence of culture and technology has been highlighted by industry figures, such as SM founder Lee Soo-man, who emphasized AI's potential to deepen engagement between K-pop celebrities and fans worldwide.