K-pop girl group Ive has announced their collaboration with Pepsi for the release of a new song called "Summer Festa" as part of the "2024 Pepsi Campaign." The disco-pop song, set to debut on Friday at 6 p.m., features a funky guitar and groovy bass, creating a vibrant summer atmosphere. The lyrics convey messages of independence and confidence, in line with the themes commonly found in Ive's music. This collaboration marks the latest in Ive's ongoing partnership with Pepsi, which began in 2021 and has since seen multiple members of the group joining Pepsi campaigns, leading up to this anticipated release. In addition to their upcoming song with Pepsi, Ive is currently on their first world tour, "Show What I Have," which began in Seoul last October. They are scheduled to hold an encore show in Seoul in August and perform at the Tokyo Dome in September, reflecting their growing international presence in the K-pop scene.