Korea Ginseng Corporation has announced a partnership with Sprouts Farmers Market to distribute its JungKwangJang red ginseng products in the US. This collaboration comes after increased sales through Costco and Amazon, and reflects KGC's efforts to target the middle and upper-class population in the US. Sprouts Farmers Market, based in Phoenix, Arizona, with 415 stores across the US, is known for offering a wide range of natural and organic foods, with annual sales totaling $6.4 billion. The new contract will see KGC supplying three different JungKwangJang products to Sprouts Farmers Market, including Everytime 2000mg, Everytime Powerful Deer Antler, and Everytime Energy Boost. KGC has also adjusted the taste of its functional foods to cater to local preferences, and plans to continue introducing new products and forming partnerships with international retailers in the US market. This move is expected to further enhance the popularity of JungKwangJang's red ginseng drink products in the caffeine-free drink market in the US.