Naver's Webtoon Entertainment shares close nearly 10 pct higher on Nasdaq debut


Webtoon Entertainment Inc., an online comics company owned by South Korea's Naver, experienced a nearly 10 percent increase in its first trading session on Wall Street, elevating its corporate value to $2.92 billion. Operating under the ticker symbol WBTN, Webtoon Entertainment closed at $23 on the Nasdaq, marking a 9.5 percent rise, with a peak increase of 14 percent during the trading day. The company had previously disclosed the pricing of its initial public offering of 15 million common stock shares at a public price of $21 per share, contributing to the estimated $2.92 billion valuation. The company's CEO, Kim Jun-koo, expressed his aspirations for Webtoon Entertainment to become the "Disney of Asia," envisioning a firm that endures for over a century, akin to Disney. Kim emphasized the company's achievements in enhancing the distribution of compelling intellectual properties to a wider audience, crediting the collaborative efforts of numerous individual artists. Naver's listing of Webtoon Entertainment reflects its strategy to globalize the webtoon platform, reinforcing the popularity of digital comics originating from South Korea beyond their domestic market. Naver maintains a significant 63.4 percent ownership stake in Webtoon Entertainment.


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