NewJeans, a highly popular K-pop girl group, may be impacted by the recent conflict between their label CEO Min Hee-jin of Ador and Hybe, the parent company of Ador. The group's latest single album "How Sweet" has seen a significant decline in physical album sales compared to their previous releases, with industry sources speculating that the dispute between Min and Hybe may have contributed to this decline. Additionally, the group's new lead single "How Sweet" has not performed as well on international charts as their previous hits, leading to disappointment among fans and critics. The Hanteo Chart reported that "How Sweet" sold 884,717 copies in the first week and 1.03 million in total as of June 5, significantly lower than their previous album sales. Industry sources have suggested that the decline in sales may be due to the lack of a strong super-fandom for NewJeans, as well as the negative influence of the "Hybe-Ador" conflict. Furthermore, the group's new lead single failed to achieve the same level of success on music charts as their previous hits, indicating a possible impact on their overall popularity.