On Sunday, LG Electronics announced the launch of a new brand experience zone named "Another Hanok" in Madrid, Spain, showcasing its latest energy-efficient home appliances. The space, designed to resemble a traditional Korean "hanok," highlights LG's artificial intelligence-driven heating, ventilation, and air conditioning solutions for businesses. This net-zero zone aims to demonstrate the company's commitment to sustainability and innovation in a unique and culturally inspired setting. LG Electronics has introduced a new brand experience zone, "Another Hanok," in Madrid, Spain, to showcase its latest energy-efficient home appliances. This space, modeled after a traditional Korean house, features LG's advanced artificial intelligence-based heating, ventilation, and air conditioning solutions tailored for corporate clients. The net-zero zone not only highlights the company's innovative products but also reflects its dedication to sustainability and cultural inspiration.