Samsung Electronics and Seoul National University have joined forces to establish a collaborative AI research center aimed at advancing artificial intelligence technology and nurturing talent in the field. The signing ceremony, held at SNU's Global Engineering Center, formalized the partnership, with key figures from both organizations in attendance. Over the next three years, the collaboration will focus on conducting joint research on key AI technologies, including on-device AI and multi-modal AI. Samsung also plans to recruit and foster talent among master's and doctoral researchers involved in the project, with the aim of strengthening its AI capabilities and product competitiveness. This collaboration comes on the heels of Samsung's recent launch of the Galaxy S24, touted as the "industry's first AI smartphone," featuring various AI-based services. The tech giant is expanding its AI-integrated offerings to include TV and home appliances, and views the partnership with SNU as a means to secure critical AI technologies and enhance its product competitiveness. Cheun Kyung-whoon, president and chief technology officer at Samsung's DX division, expressed confidence that the joint research center will not only bolster the company's AI technologies and products, but also contribute to securing exceptional talent for future AI research.