SK Telecom has introduced a new K-pop service for its metaverse platform, ifland, designed for K-pop idols and their global fans to come together and interact. The service offers a fan community with hotel-style spaces, allowing fans to connect with different K-pop groups and solo artists on individual floors. Each K-pop idol can check in to the floor of their choice in the artist lounge, while a member room is dedicated to each group member. The virtual girl group iflandies will be located on the second floor, with other artists set to join in the following months. Fans can engage with various content in the artist lounge, including artist boards, a large art wall, and volumetric features, while member rooms offer exclusive content such as a secret frame and the artist's volumetric 3D motion. More customization options will be available for the K-pop hotel spaces, with mannequins allowing fans to dress them in different costumes. SKT plans to enhance the K-pop hotel service by integrating artificial intelligence and introducing various fan missions, aiming to develop the next generation of K-pop culture. Yang Maeng-seog, head of metaverse operations at SKT, stated that the K-pop Hotel will become a new global hub for fans and artists to connect, with the aim of bolstering communication between fans and artists, as well as among fans themselves through three-dimensional artist-related content and fan missions on the ifland platform.