The Grammy Museum is launching an interactive exhibition in collaboration with K-pop giant Hybe, delving into the realms of K-pop music, culture, technology, and fandom. Named "Hybe: We Believe in Music," the exhibition is scheduled to run from August 2 to September 15 at the Grammy Museum in Los Angeles. Spanning 372 square meters, the venue will showcase attire and equipment used by a range of Hybe's artists and creators, including original outfits featured in music videos such as BTS' "Yet To Come (The Most Beautiful Moment)" and Tomorrow X Together's "Sugar Rush Ride." Additionally, the exhibition will spotlight accessories and stage attire worn by artists like Zico, fromis_9, BoyNextDoor, TWS, &Team, and Illit. Visitors can also look forward to a specially designed room offering an immersive experience of BTS' "Butter" performance at the 2022 Grammys, as well as a photo booth where they can pose alongside images of their favorite K-pop artists. Michael Sticka, president and CEO of the Grammy Museum, emphasized the exhibit's aim to foster a deeper appreciation and respect for the creators and performers within the global music landscape. Meanwhile, Hybe's Chief Operating Officer Kim Tae-ho expressed excitement about the partnership and the opportunity for music fans to engage with their historical pieces at the museum. Notably, the K-pop girl group NewJeans, under Hybe subsidiary Ador, is absent from the exhibition, reflecting the ongoing conflict between Ador CEO Min Hee-jin and Hybe, which has led to legal involvement and police questioning.