At the 2024 Goodwood Festival of Speed in England, Genesis announced that they will be launching the GV60 Magma next year in Korea. This high-performance electric compact crossover sports utility vehicle will be the first Magma model to undergo mass production. Sales are expected to begin in the third quarter of next year in Korea, followed by Europe in the fourth quarter, with plans to release the high-performance EV in other overseas markets later. The GV60 Magma is expected to closely resemble the concept model previously debuted at Genesis House New York in March. Genesis also showcased the GV60 Magma Concept, G80 Magma Special, and X Gran Berlinetta Concept, as part of the Genesis Magma program, at the global auto event. The production models of the Genesis Magma program will be equipped with specialized features to enhance the joy of sporty driving while ensuring effortless comfort. These models will feature a wider and lower body design, paired with exclusive chassis and suspension components specifically engineered to elevate overall performance and provide an unmatched driving experience. Additionally, Genesis will compete for the first time in the traditional hill climbing race at the Goodwood Festival of Speed with the GV60 Magma concept to exhibit its driving capabilities and speed.