K-pop stars have long been subjected to grueling schedules and minimal rest, with major agencies criticized for treating artists like factory products. Hybe chairman Bang Si-hyuk acknowledged this issue, suggesting it was a thing of the past and asserting that companies now prioritize artists' freedom. However, while K-pop idols are no longer forced to work, they are still under significant pressure to do so, particularly with the rise of social media. This has led to a situation where idols are expected to constantly engage with fans through platforms like Instagram, TikTok, and live streams, blurring the lines between work and personal life. The commercialization of fan platforms like Weverse and Bubble by agencies has further exacerbated the workload for idols, as they are now required to provide more personal content and engage in constant interaction with fans. This constant pressure to connect with fans and share personal lives has raised questions about whether these activities are part of the idols' job or simply a leisure activity, leading to concerns about the impact on their work-life balance.