Samsung Electronics is increasing its efforts in mergers and acquisitions to establish a stronger presence in growing technology sectors like artificial intelligence. The South Korean company, known for its leadership in mobile devices and semiconductors, recently announced its acquisition of UK-based startup Oxford Semantic Technologies, which specializes in knowledge graph technology. This marks Samsung Research's first investment of this kind and has raised expectations for the company's future moves in the global M&A market. Samsung stated that the acquired startup, which possesses advanced technological capabilities in knowledge representation and semantic reasoning, along with an AI-centric engine called RDFox, will contribute to data analysis for its AI technology in smartphones and mobile devices. Although financial details have not been disclosed, industry attention has been drawn to Samsung's latest investments and its potential future M&A endeavors. In addition to this acquisition, Samsung's medical equipment affiliate also recently acquired a French AI ultrasound startup, Sonio, while participating in a significant investment for a US-based DNA analysis equipment company called Element Bioscience. The company's executives have expressed their commitment to strengthening investment in next-generation technologies, with Vice Chairman Han Jong-hee expressing hopes for a mega M&A deal and affirming their interest in various tech fields for potential M&A opportunities. The return of a key figure in the company's M&A efforts, Ahn Joong-hyun, has also fueled speculation about potential targets for Samsung's future M&A activities, including the robotics startup Rainbow Robotics and a portion of the automotive electronics business from Continental, a German auto parts maker.