The tolerance for hateful comments and rumors in the K-pop industry is diminishing as more artists and agencies are taking legal action against those who spread false information and insults. Previously, K-pop artists and their agencies were reluctant to address rumors, fearing that doing so would only bring more attention to them. However, with the rise of advanced technologies and the changing attitudes of fans, there has been a shift towards actively pursuing legal action to protect the artists' reputations. This change has been supported by the fans, who now see strong responses as necessary to combat these harmful practices. Notably, agencies such as Ador and Big Hit Entertainment, home to the popular K-pop group BTS, have been actively pursuing legal action against individuals spreading malicious content or false rumors. In addition, artists like Zico have also filed police complaints to address the influx of malicious comments and false information. This shift towards legal action is seen as essential in protecting the artists' integrity and combating baseless rumors, with music labels now taking a firmer stance against hateful comments and false information in the K-pop industry. The K-pop industry has seen a notable shift in its approach to dealing with false rumors and hateful comments, with artists and agencies increasingly resorting to legal action to protect their reputations and combat harmful practices. This change has been driven by the rise of advanced technologies, changing fan attitudes, and the increasing value of K-pop artists. Agencies like Starship Entertainment have set an example by successfully pursuing legal action against the operators of notorious YouTube channels, demonstrating the industry's commitment to penalizing malicious commenters and protecting the artists.