There is a growing concern over plagiarism accusations against K-pop bands, including NewJeans and Lisa of Blackpink. English jazz-funk band Shakatak has reportedly demanded that NewJeans stop using their hit song "Bubble Gum" and compensate for damages, claiming that it unlawfully incorporated elements of their song "Easier Said Than Done." Ador, the music label for NewJeans, denied the accusations and requested an authoritative analysis report to prove their innocence. Lisa of Blackpink has also faced accusations of imitating a scene from American rapper Travis Scott's music video in her own video for "Rockstar." The issue of plagiarism in the K-pop industry has led to lawsuits between agencies, with Ador accusing Illit, a rookie K-pop girl band under Belift Lab, of imitating NewJeans, resulting in criminal and civil lawsuits. The increase in plagiarism claims from overseas musicians is attributed to the global popularity of K-pop and its expanded market size. The Korea Music Copyright Association stated that they cannot independently determine plagiarism issues and rely on court judgments for follow-up actions. Overall, the rise in plagiarism accusations in the K-pop industry is linked to the genre's global reach and increased market size, leading to legal disputes and concerns over originality in music production.