South Korean ballad singer Sung Si-kyung's newly introduced Korean rice wine, Kyungtakju, has been temporarily halted from production for a month by the Ministry of Food and Drug Safety due to issues with the labeling. The regulatory body found that crucial information such as the product name, manufacturer, individual manufacturing number, and product volume were missing from the labels, which are mandatory even for sample products. While Sung can still sell the already produced products, additional production at the brewery will not be possible for the next month. Sung acknowledged the oversight in a social media post, attributing it to his lack of awareness and emphasizing the safety of the product. He also assured that production will resume after a month with proper labeling. The rice wine, Kyungtakju, is a traditional fermented beverage with 12 percent alcohol content, developed in collaboration with a small-scale brewery. Sung, known for his appreciation of refined spirits, was personally involved in crafting the beverage. His foray into the alcoholic beverage business mirrors a trend in the Korean entertainment industry, where celebrities are increasingly entering the liquor market. This move aligns with the recent launch of a soju brand by Korean American rapper Jay Park in February 2022.
South Korean ballad singer Sung Si-kyung's newly introduced Korean rice wine, Kyungtakju, has been temporarily halted from production for a month by the Ministry of Food and Drug Safety due to issues with the labeling. The regulatory body found that crucial information such as the product name, manufacturer, individual manufacturing number, and product volume were missing from the labels, which are mandatory even for sample products. While Sung can still sell the already produced products, additional production at the brewery will not be possible for the next month. Sung acknowledged the oversight in a social media post, attributing it to his lack of awareness and emphasizing the safety of the product. He also assured that production will resume after a month with proper labeling. The rice wine, Kyungtakju, is a traditional fermented beverage with 12 percent alcohol content, developed in collaboration with a small-scale brewery. Sung, known for his appreciation of refined spirits, was personally involved in crafting the beverage. His foray into the alcoholic beverage business mirrors a trend in the Korean entertainment industry, where celebrities are increasingly entering the liquor market. This move aligns with the recent launch of a soju brand by Korean American rapper Jay Park in February 2022.