Will YG's bets on 2NE1, Blackpink pay off?


The founder of YG Entertainment, Yang Hyun-suk, recently unveiled the company's short-term plan on its YouTube channel, revealing that the legendary girl group 2NE1 will reunite for concerts later this year, and Blackpink will embark on a highly-anticipated world tour next year. Additionally, YG Entertainment is preparing for the debut of a new K-pop band in the near future. The comeback of 2NE1, which disbanded nearly eight years ago, is particularly noteworthy, with concerts scheduled in Seoul, Osaka, and Tokyo. However, industry insiders express skepticism about YG Entertainment's ability to bounce back following recent challenges, including the Burning Sun scandal and the departure of Blackpink members for solo activities. Another significant announcement is the return of Blackpink as a complete group next year, with plans for a world tour. Despite the success of Blackpink, YG Entertainment has faced criticism for its failure to innovate musically and introduce new groups with diverse styles. The company's upcoming new K-pop band is seen as an attempt to address this need for new intellectual property. Overall, there is cautious optimism about the potential for YG Entertainment to turn its fortunes around, with a focus on how it leverages the return of 2NE1 and the ongoing success of Blackpink.


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