The original members of the K-pop girl group Fifty Fifty are going their separate ways, with Keena leading a new generation of the group under Attrakt, and former members Saena, Aran, and Sio forming a new trio under Massive E&C, a label under IOK Company. The trio will keep their stage names but adopt a new group name. IOK Company has expressed its commitment to supporting the trio's global success, citing their previous achievements with the single "Cupid." Meanwhile, Keena and Attrakt are preparing for a comeback with a new lineup of members, and the first-generation Fifty Fifty fandom, Hunnies, is showing resistance to the new lineup and the agency with boycott hashtags. Attrakt has also filed a lawsuit against the departing members and their associates for alleged contract breach. The situation reflects a complex and contentious transformation within the K-pop group and its associated fan community.