Fila Holdings, a South Korean sports apparel company, experienced a significant increase in second-quarter profits, largely due to the strong performance of its golf equipment subsidiary and the growing popularity of its brand internationally. The company's revenue for the April-June period rose by 2.5 percent to 1.18 trillion won ($887 million), with operating profit surging by 52.4 percent to 140.15 billion won. The company's US subsidiary, Acushnet, played a key role in driving up overall earnings, reporting 937.77 billion won in sales and maintaining a dominant 72 percent market share for its Titleist Pro V1 golf ball. Despite a slight dip in quarterly revenue for its core business, Fila remains committed to its long-term strategy, focusing on brand marketing, store renewals, and key products to enhance brand value. The company recently launched the "Bellissimo" global campaign to highlight its unique blend of style and performance, with sponsored athletes achieving success in major sports events. Looking ahead, Fila plans to expand its sponsorship initiatives to support sports talent and increase its global presence, with the company's CFO emphasizing a strong focus on brand revitalization to drive future earnings growth.