Hybe Chairman Bang Si-hyuk and Interscope Geffen A&M Records CEO John Janick recently held a press conference for "The Debut: Dream Academy" at IGA Studios in Santa Monica, California. The conference marked the rising popularity of Katseye, a global girl group formed through a collaboration between Hybe and Geffen Records. The group's documentary series, "Pop Star Academy: Katseye," released on Netflix, has sparked a surge in interest in the US, as indicated by Google Trends and streaming figures on Spotify. The documentary showcases the selection and training process of the group, offering a behind-the-scenes look at their journey to debut. This marks the first time a K-pop group's debut process has been featured as content on Netflix. Furthermore, Katseye's social media following has experienced rapid growth, with significant increases in followers on platforms like TikTok, Instagram, and YouTube. Their music videos have also garnered a combined 17 million views on YouTube. Hybe Chairman Bang Si-hyuk expressed his vision for K-pop to establish itself as a global mainstream genre, transcending its "K" label and becoming universally recognized as "pop." In summary, the collaboration between Hybe and Geffen Records has propelled the success of Katseye, with their documentary series and social media presence contributing to their growing popularity in the US and beyond. This aligns with Hybe Chairman Bang Si-hyuk's goal of positioning K-pop as a dominant force in the global music industry.