KG Mobility Chairman Kwak Jae-sun presented the new Actyon sports utility vehicle at the company's Pyeongtaek headquarters in Gyeonggi Province, marking the launch of the refreshed brand strategy. The Korean automaker aims to expand its global presence with the introduction of the Actyon, following a history of innovation that includes pioneering traditional SUVs and luxury sedans in Korea. The company's new slogan, "Every Moment, Enjoy with Confidence," underscores its commitment to providing mobility that enhances customers' daily lives and outdoor activities. Under the banner of "Practical Creativity," KG Mobility seeks to create new value to meet diverse customer lifestyles. The Actyon, the first model reflecting this strategy, combines the aesthetic appeal of a coupe with the functionality of an SUV. Additionally, KG Mobility announced a collaboration with Naver, Korea's leading web portal, to sell the Actyon online, a first for an automaker in the country. The Actyon is priced at 33.95 million won ($25,469) for the S7 trim and 36.59 million won for the S9 trim, with the collaboration limited to 700 orders.