Hansae, a South Korean apparel manufacturer, recently signed a memorandum of understanding with the Korea American Football Association (KAFA) to promote American football in Korea. The agreement involves providing uniforms for Korea's national teams and sponsoring an amateur football league. The partnership is timely as flag football, a non-contact variant of American football, is set to debut at the 2028 Los Angeles Olympics. The collaboration also led to the appointment of Hansae's Vice Chairman, Kim Ik-hwan, as the chair of the flag football planning committee for the 2028 Summer Olympics, demonstrating the company's commitment to boosting Korea's global presence in the sport. KAFA Chairman Yoo Ho-jung highlighted the importance of Hansae's support in helping the national team qualify for the 2028 Olympics and expanding the sport's popularity in Korea. Kim Ik-hwan expressed his enthusiasm for contributing to Korea's American football scene and outlined plans to secure the national team's first-ever Olympic qualification. Looking ahead, he aims to further develop sports-corporate partnerships and implement community outreach programs.