Former K-pop idols, including Seo Ji-soo of Lovelyz, are turning to the local livestreaming platform AfreecaTV as a means to generate income in the competitive entertainment industry. Despite the platform's controversial reputation due to its involvement in social issues, such as sex crimes and mistreatment of disabled individuals, many former idols view it as a viable option to earn money quickly. Seo Ji-soo, for example, transitioned to AfreecaTV after experiencing limited success in acting, and earned 3 million won during her debut stream by engaging in genuine conversations with fans. The significant earnings potential on AfreecaTV, particularly through fan donations in the form of "star balloons," is a major driver for former K-pop stars to pursue livestreaming. Top streamers on the platform can earn between 500 million won to 700 million won per month, and the total profit distribution for AfreecaTV streamers amounted to 476.1 billion won last year, marking a 22.7 percent increase from the previous year. Despite the financial incentives, fans remain divided about their favorite idols engaging in livestreaming activities on AfreecaTV, with concerns about the platform's negative influences and ethical implications of provocative content.