Samsung Electronics launched an exhibition in collaboration with fashion magazine Harper's Bazaar, featuring a 10-meter art wall showcasing contemporary works of art on its QLED TVs, including The Frame. The event, titled "Bazaar Exhibition: Under/Stand with Samsung The Frame," will take place at Process Itaewon in Seoul until Sep. 14. The exhibition aims to present new ways of appreciating artwork through The Frame, Samsung's lifestyle series mid-range QLED TV released this year. Visitors can enjoy the artwork displayed on The Frame and explore its "Art Store" service, allowing them to select and display artwork at home. The exhibition also features renowned artists such as Manual Solano, Lee Hyun-koo, Lee Jeong, and Huh Soo-young, providing visitors with the opportunity to engage with the artists' creative processes and the potential of modern display technology to enhance the art viewing experience. Additionally, Samsung will host onsite events and offer limited-edition goods to visitors, creating an immersive and interactive experience for art and technology enthusiasts at the event in Itaewon, Seoul.