Samsung Electronics Vice Chairman and co-CEO Han Jong-hee discussed the company's focus on artificial intelligence connectivity as it competes with global rivals in the home appliance industry at this year's IFA trade show in Berlin. Han emphasized the importance of providing consumers with a more enriched experience through connected products, highlighting the growing significance of AI technology in the industry. He also showcased the company's Bespoke AI home appliances and Ballie, a small rolling home robot, while emphasizing the theme of "AI for All." Additionally, Lee Young-hee, president of Samsung's global marketing center for device experience, expressed confidence in the company's SmartThings smart home platform, which connects various Samsung home appliances through the internet of things to deliver an advanced AI experience. The company's executives are focused on creating synergy through connected products and enhancing the overall consumer experience in the increasingly competitive market. Overall, Samsung is strategically leveraging AI technology and connectivity to stay ahead of its competitors and provide consumers with innovative and integrated solutions for their homes.