In a column by Song Mi-ryung, the minister of agriculture, food and rural affairs, the question of whether rural areas in South Korea can offer hope for the nation is raised. The analysis by the Bank of Korea indicates that the high population concentration in urban areas, compared to the OECD average, could be a factor affecting the country's total fertility rate. However, challenges faced by the rural areas, such as lack of essential facilities and unplanned development, present obstacles to their potential development. The absence of a well-defined strategy for the systematic growth and preservation of rural areas highlights the need for a long-term plan to strategically address these issues. The column suggests that a new approach is required to enhance the appeal and potential of rural areas, and emphasizes the significance of rural placemaking in transforming them into thriving communities. The implementation of the Act on Remaking and Revitalizing Rural Areas, which mandates the creation of master plans at both central and local government levels, is highlighted as a step towards this goal. The designation of specific special rural zoning districts and the involvement of various stakeholders, including government bodies, local residents, and private companies, is emphasized as crucial for the comprehensive and successful execution of rural placemaking plans. Lastly, the article emphasizes that rural areas are not solely focused on agriculture and have the potential to provide diverse opportunities and happiness for the people of South Korea, while also addressing the fertility crisis. In summary, the column by Song Mi-ryung emphasizes the potential of rural areas in South Korea to offer new hope for the nation, outlines the challenges they face, and advocates for a strategic approach to rural placemaking to unlock their potential. Engaging multiple stakeholders and fostering collaboration between governments, residents, and private entities is emphasized as essential for the successful implementation of these plans.