Is NewJeans leaving Hybe?


K-pop group NewJeans has given an ultimatum to Hybe, demanding the reinstatement of Min Hee-jin as CEO of Ador by September 25. The group made this request during a livestream on YouTube, which was later deleted from X, formerly known as Twitter. NewJeans emphasized the importance of integrating management and production under Min Hee-jin's leadership and set the deadline for Ador to be restored to its original state. Industry insiders speculate that if Hybe does not comply, NewJeans may consider terminating their exclusive contract with the company, potentially leaving Ador without any artists. NewJeans has not specified the actions they will take if their demands are not met, but they have consistently shown public support for Min Hee-jin. Additionally, a fan of the group has filed a complaint with the Ministry of Employment and Labor, alleging mistreatment and bullying of NewJeans members by Hybe staff. Despite these developments, neither Hybe nor Ador has issued a statement addressing the allegations made by NewJeans members during their livestream. If NewJeans were to leave their agency, Ador would lose a significant revenue source, as the group generated 110.3 billion won ($848 million) in revenue last year. The situation remains tense as the deadline approaches and the dispute between NewJeans and Hybe continues.


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