The virtual K-pop artist trend has defied skepticism and continues to captivate the entertainment industry, with major K-pop agencies like SM Entertainment and Hybe joining in. SM Entertainment is set to launch Naevis, its first virtual artist, on September 10, with plans to expand her presence across various platforms using AI technology. Hybe also introduced a virtual K-pop girl group, Syndi8, but faced plagiarism allegations and struggled to gain traction. Meanwhile, the success of the virtual K-pop boy group Plave has generated interest in the virtual artist market, achieving significant milestones and partnering with Hybe Japan for promotions in Japan. Virtual idols offer advantages such as interactive online engagement, lower financial investment, and reduced risk management compared to real artists. However, they still face challenges in gaining mainstream acceptance and building a dedicated fanbase. As the industry closely watches the debut of virtual idols from major K-pop agencies, the key to their success will depend on how well they can integrate human-like traits into their virtual personas. The virtual K-pop artist phenomenon has gained momentum despite initial doubts and has attracted major K-pop agencies like SM Entertainment and Hybe. SM Entertainment is preparing to launch Naevis, its first virtual artist, while Hybe introduced a virtual K-pop girl group called Syndi8. On the other hand, the virtual K-pop boy group Plave has achieved significant milestones and partnered with Hybe Japan for promotions in Japan. Virtual idols offer advantages such as interactive online engagement, lower financial investment, and reduced risk management, but they still face challenges in gaining mainstream acceptance and building a dedicated fanbase. The success of virtual idols from major K-pop agencies will ultimately depend on how well they can integrate human-like traits into their virtual personas.