The first paragraph discusses the growing interest in the batteries that power Tesla vehicles, particularly in South Korea. The Tesla showroom at Starfield Hanam has seen an increase in inquiries about battery manufacturers, driven by recent concerns about the safety and reliability of the batteries, especially those from Chinese manufacturers. This heightened awareness of battery origins has led potential buyers to consider the brand of the EV's battery as a significant factor in their purchasing decisions, similar to how consumers evaluate the specifications of a computer when making a purchase. The second paragraph delves into the competition and marketing strategies among EV battery manufacturers, particularly in South Korea. Major battery producers like LG Energy Solution, SK On, and Samsung SDI are intensifying their brand marketing efforts in response to the growing importance of battery transparency. The article also highlights the impact of battery branding on consumer preferences, citing the success of Tesla's use of CATL batteries in its Model Y, which contributed to its popularity in the Korean imported car market. Overall, the article emphasizes the increasing significance of EV battery branding and the impact it has on consumer perceptions and purchasing decisions, particularly in the context of the South Korean market.