Can Jennie break the K-pop solo artist slump?


All eyes are on Jennie of Blackpink as she gears up to release her new solo single "Mantra" on October 11, marking her first release since "You & Me" dropped a year ago. With the struggles faced by other female K-pop solo artists like Chungha, Somi, and Sunmi in replicating their past chart successes both domestically and internationally, there is a keen interest in whether Jennie, with her immense success as an idol, can break the current slump. Despite recent underwhelming performances by other soloists, experts believe that Jennie's association with Blackpink's global popularity and her collaboration with Columbia Records could set her apart and lead to a successful solo career. Jennie's past solo successes with hits like "Solo" and "You & Me" have already established her as a significant figure in the industry, both in South Korea and on the global stage. While the recent downturn in solo artists' performance has been noted, critics suggest that Jennie's strong connection to Blackpink's fame and her strategic collaborations could help her navigate this challenging landscape. Leveraging her existing recognition in the U.S. and the support of major record labels like Columbia Records, alongside her appearances on mainstream American platforms, could potentially propel Jennie to even greater heights in her solo career.


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